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Reducing print and moving to a digital platform must be done systematically, keeping important points in mind. Is it accessible to your audience? Will the content need to be different? Will you need to hire a few more people to accommodate the changes? What additional investments will you need to make? All of these questions need to be addressed.
Just cutting print and moving to digital is not going to cut it. A newspaper/magazine has to understand the dynamics of digital publishing to find out what their readers think. To survive, and ultimately thrive, they have to meet their readers where they spend most of their time: smartphones and laptops.
It’s valid that shifting to a digital platform will guarantee increased readership and engagement. But, the foundation of that is built on a more detailed study of analytics to understand what kind of audience your company deals with.
The shift is not about the next step of publishing. Rather it is about the next step of creating and reading content. The format of print was suited to serve the editors and gave the sole power of distribution in their hands. This shift is about giving that power back to the creators and the readers, who are defining a new world of publishing. Over the last decade, newspapers and magazines have shifted from print to…
