10 reasons why you should hire a managing editor for your digital marketing company
A managing editor is not only someone who writes and designs content but also organizes that work and connects it to the overall business strategy. Some of your questions that are resolved when you hire a managing editor are:
- Who should be in charge of my business blog?
- Should I hire a writer or outsource writing?
- How can I staff my team so that content is evenly distributed?
The role of a managing editor is not new, they have had a very crucial and pivotal role in the field of journalism. But for a digital marketing company, the concept of hiring a managing editor is fairly new and even more unheard of in small teams. So what does a managing editor really do and why is it important for a digital marketing team to hire one? Let’s find out.
- A managing editor owns content at an organization. They make sure that your company’s content corresponds to your brand and curates stories of the brand in a way that builds the brand’s image. They don’t only write or edit your content, but also make complex business decisions and they are deeply involved while making content that ties in directly with your main business goals.
- Develop a content strategy. A managing editor identifies the…
